Rent The Runway is an e-commerce fashion company that rents out premium clothing and accessories for special events as well as everyday wear. While researching this for this project, it was important to create an easily accessible way for the users to purchase. I brought out three options to purchase, moving it to front and center.
Additionally, this concept was created to show how they could advertise for a 20% Off campaign across the digital space for desktop and mobile landing pages, display ads, and social media properties.
