Proactiv+ was created in 2012, the company wanted to test a high-end Proactiv Acne Treatment as a possible replacement for the award winning Original Proactiv. The brand launch was a success due in part to television sales and the newly designed site. I created several looks for this brand, experimenting with a richer color palette and the traditional clinical white and green. In the end the similar white & green won out and the brand was a success.
Selected brand concept that went on to win a ERA Moxie Award in 2014
